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What are Portals and
Vortals?
Sites like Yahoo, CNN and MSN
are considered portals and are
gateways into the Internet. A
Portal attracts a broad
(horizontal) range of users,
whereas Vortals appeal to a
more narrowed (vertical)
audience.
Vortals focus on a group of
people with a specific passion
or interest. They are
sometimes called 'online
communities' or ' vertical
portals.' If you are
interested in horses, for
example, go to horsenet.com.
Here, you can chat with others
interested in horses. You can
also buy horse-related
products and books and find
miscellaneous information
about horses.
We can build your Portal,
Vortal or Community. This
Portal development may include
adding several features or
components that are not
normally found on a typical
site. For example, you may
need a discussion forum where
your visitors can share ideas
or experiences. To get this
forum working on your site
requires installing a third
party software (component).
Reusing Existing Components
vs Building From Scratch
Fact File
The reuse of existing
components or the modular
approach to building a portal
is faster and cost effective
We can create a custom portal
from the ground upwards or we
can integrate pieces that have
already been developed. The
reuse of existing components
or the modular approach to
building a portal is faster
and cost effective.
Using these components as the
building blocks that form the
framework of the site we can
then add your content. Look at
the menu of components below
and decide what you want to
build.
There are many other
components or modules you may
wish to add to your Portal/Vortal.
Many of these are free while
most of them can be purchased
for less than $300.
Reusable Components: The
Building Blocks of Your Site
Shopping Cart For online
purchase of products or
services
Chat This allows users to chat
online
Calendar Shows events or lets
users post events
Search Keyword or phrase
search of the whole site
Classified Ads Allow users or
members to post their own
classified ads
Rotate Banner Ads This
component displays ads for a
specified time on each page
Application Form Visitors can
complete an application form
and send it via email
Auction Conduct live auctions
Installation of the component
is only the first step. It
will then need to be
integrated into the site and
administered.
Portal Success or Failure?
Portals can grow and have many
areas of interest for the
visitor. When compared to
printed publications, they can
range from family newsletters
to the Washington Post!
But there's more to the
success of a Portal than
building it. Many people are
surprised that a good Portal
is an ongoing process. Once it
is designed, developed and
published, the Portal then
needs visitors. This requires
site promotion.
Components of Portal
Development
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Concept, design and text
development
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Site development
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Installation of components
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Graphic and animation
development
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Banner ad creation
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Content development
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Integration of component
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Marketing
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